School children spend £646m on junk food breakfasts

6 February, 2010

Britain’s schoolchildren spend £646m on junk food breakfasts each year according to a shock report, and parents confess they are unable to do anything about it.

  • almost one quarter of all 7-14-year-olds are feasting on biscuits, cakes and meat snacks such as Peperami on the way to school
  • one in every class of 14-year-olds say they go to school on a cigarette, according to a report published by Kellogg’s, the breakfast cereal manufacturer.
  • A public health nutritionist has warned this trend could impact the classroom, with concentration and discipline affected. Kathy Cowbrough, who was involved with the government’s Sure Start Centres, said: “How often have we all seen young children not wanting to co-operate with harassed parents, or school children unable to stay alert for valuable lessons at school?”

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